Still Tickled: A Font That Brings Warmth to Branding
It’s a typical Monday morning, and I’m sitting at my desk with a fresh brand board open in front of me. The client is a small boutique that sells handmade candles and bath products. Their vibe is cozy, inviting, and a little whimsical. They want something that feels personal, like the kind of font you’d see on a hand-drawn sign in a local market. That’s where Still Tickled comes in.
A Friendly Script That Speaks Volumes
Still Tickled is a cute and modern handwritten font with an incredibly friendly feel. Its personality is warm and approachable, making it perfect for brands that want to connect with their audience on a more personal level. The swashes and ligatures add a touch of elegance without being too formal, which makes it versatile enough to work in a variety of design contexts.
I first tested Still Tickled on a logo draft for the boutique. I was looking for something that would reflect the artisanal nature of their products while still feeling modern and clean. Still Tickled immediately stood out. The fluidity of the strokes and the playful curves gave the logo a sense of charm that matched the brand’s identity perfectly.
From Logo to Brand Identity
Once the logo was approved, I moved on to developing the full brand identity. Still Tickled worked beautifully as the primary typeface across all materials. It was used for everything from packaging labels to social media graphics. On product boxes, the font added a handcrafted feel that aligned with the boutique’s aesthetic. On Instagram posts, it brought a friendly energy that resonated with the target audience.
One of the things I really appreciate about Still Tickled is its readability. Despite being a script font, it doesn’t lose clarity when used in short-form text or headlines. This made it ideal for use on business cards, website headers, and even QR codes that needed to be scannable. The balance between style and functionality is what sets it apart from other similar fonts.
Font Pairing and Visual Hierarchy
While Still Tickled can stand alone, I also found it to be a great companion for other typefaces. For instance, pairing it with a simple sans serif font like Montserrat created a nice contrast that helped establish visual hierarchy. The sans serif provided structure, while Still Tickled added warmth and character.
In the case of the boutique, we used a sans serif font for body text and Still Tickled for headings and taglines. This combination not only enhanced readability but also reinforced the brand’s message—modern yet handmade, professional yet personal.
When designing packaging, I used Still Tickled for the main product name and paired it with a clean, minimalist sans serif for the secondary information. This approach ensured that the branding remained cohesive while still being visually engaging.
Testing Before Committing
Before committing to a font for a full brand system, I always recommend testing it in different formats and environments. I printed mockups of the boutique’s packaging and checked how Still Tickled looked on paper. I also viewed it on digital platforms like Instagram and the brand’s website to ensure it maintained its appeal across mediums.
Another thing I considered was the font’s versatility. Does it work well in both print and digital formats? How does it look at different sizes? These are important questions to ask before finalizing a typeface. In this case, Still Tickled performed exceptionally well in all scenarios.
Designing for Real-World Use
Still Tickled isn’t just a pretty font—it’s a practical choice for real-world applications. I used it for product labels, signage, and even a custom thank-you card for the client. The font’s friendly tone made it feel like it was speaking directly to the customer, which is exactly what the boutique wanted.
One of the most surprising uses came when I designed a flyer for an upcoming candle-making workshop. Still Tickled was used for the headline and call-to-action, and it instantly captured attention. The soft, flowing lines felt like a natural fit for the event’s theme.
Commercial Font Licensing and Practical Recommendations
When working with commercial fonts like Still Tickled, it’s important to check the licensing terms. In this case, the font included multiple weights, styles, and ligatures, which gave us a lot of flexibility. It also supported multiple languages, which was helpful since the boutique planned to expand into international markets.
For designers working on similar projects, I recommend using Still Tickled for logos, social media content, packaging, and any material that needs to feel personal and welcoming. It’s also a great option for creative studios or small businesses that want to make a strong visual impact without sacrificing professionalism.
Ultimately, Still Tickled is a font that brings warmth and personality to any design project. Whether you’re creating a brand identity for a boutique, a restaurant, or a creative studio, it has the versatility and charm to make your work stand out.
